The Next West.

The Thesis

Serious money is coming to the Canadian west. This room puts it next to the idea, and next to the project that can take the cheque.

One morning. Four places where the West is being built. In each, one idea, two or three people who own it, and one ask.

The Room

Eight people who make the room worth being in.

• The port.
• The airport.
• The hospital.
• The university.
• The utility.
• The mine.
• The capital.
• The province.

The Day

1. 08:30Welcome. The thesis, in ten minutes.
2. 08:45The harbour.Ask: the case for the next terminal.
3. 09:30The airport.Ask: what YVR becomes when it is a city.
4. 10:15A pause.
5. 10:30The ground.Ask: who finances the next mine, and how fast.
6. 11:15The hospital and the campus.Ask: the talent the West needs, and where it trains.
7. 12:00Close. The ten ideas, in one page.

After Vancouver.

Calgary in the spring. Ottawa after. A campaign in the magazine, not a conference brand.